... Today,
communication has become the bonding agent
between theindividual elements that make up a company.

It isn't something that is abstract and fragile
but - on the contrary - an instrument
that is extremely concrete ...

WHO WE ARE (Gheusis profile.pdf)

We are specialized in the wine and food sectors, but with a healthy interest in other fields as well. The scope of our consultancy includes public relations, acting as a press office, communication strategies and the organization of events.
Our services include company analysis, relations with the media and trade both in Italy and abroad, the organization of events and drawing up finance plans.
Our clients are institutional bodies or businesses of all sizes.
The initiatives proposed by Gheusis are tailor-made to offer an integrated communications plan, designed to increase the client's visibility in an ongoing, long-lasting manner.

WHAT MAKES US DIFFERENT

• Our high degree of specialization in the wine and food
sector, and in the wine business in particular.
• Our close cooperation with trade journalists, agronomists
and experts in sensorial analysis;
• Our numerous contacts in the Italian and foreign media;
• Our experience in the field of organizing press
conferences, events and tastings;
• Our ability to adapt to our clients' needs, with the aim
of constructing long-lasting relationships.

PRESS OFFICE

To establish a relationship based on mutual trust with the media and to provide interesting and reliable news items that highlight the client's strengths and boost its image and credibility: that, in our opinion, is the role of a press office. Gheusis can boast over 3000 day-to-day contacts in Italy with opinion leaders in the daily press and in the fields of wine and food, tourism, lifestyle, radio and television, as well as a mailing list of around 1000 foreign journalists. We also pay particular attention to new media such as social networks and blogs.
In its activity as a press office, Gheusis avails itself of the following instruments, customized according to the client's individual requirements: press releases, press kits, press conferences and educational tours.

PUBLIC RELATIONS STRATEGIES

Communication involves being more self-aware. Gheusis assists the client in constructing its image, helping it to identify its strengths as well as potential weaknesses. Thanks to the marketing consultants on whose experience it can draw, our agency offers its clients an analysis of their businesses, so as to be able to choose the best possible communication strategy. Gheusis also deals with media planning, the drawing-up of integrated public relations projects and the creation of information campaigns, diversified according to their particular targets.
Gheusis also looks after the launch of new products and brands.

A - ORGANIZATION OF EVENTS

Gheusis organizes events and exhibitions, devising made-to-measure programmes to fit the client's target audience. Our role as consultants includes creating a theme for the event, drawing up the programme, being responsible for the technical aspects and acting as a press office.
The services offered by Gheusis include seeking out and developing intra and inter-sectorial synergies, finding venues and taking care of the technical aspects of organization, selection of the mailing list of guests to be invited and public relations in general.

B - DRAWING UP OF PRESENTATIONS AND FINANCE PLANS

A complete and comprehensive presentation can be crucial to the success of a request for financial cooperation.
Gheusis offers help in the drawing up of presentations and finance plans, aimed at convincing sponsors and institutional bodies who may be interested in supporting the client's activities.

C - GRAPHICS AND DESIGN

Thanks to our collaboration with Artevino, a company that also specializes in the wine sector, Gheusis is the perfect partner for creating one's image, from designing labels to the production of brochures, catalogues and sales support material, as well as the creation of internet sites.

PUBLIC RELATIONS STRATEGIES
A - ORGANIZATION OF EVENTS
B - DRAWING UP OF PRESENTATIONS AND FINANCE PLANS
C - GRAPHICS AND DESIGN

SILVIA BARATTA (director)

Silvia Baratta was born in Cittadella (Padua) on 13th May 1976. After passing her final exams at a classical secondary school, she graduated in Agricultural Sciences (with a specialization in Viticulture) from the University of Padua. Following varied experience in promotion and marketing in the fields of wine and tourism in the Veneto, Lombardy and Tuscany, in 2004 she founded Gheusis, of which she is the Director.

Contact
0422 928954
silvia@gheusis.com

ALESSANDRA TUTINO

Alessandra Tutino was born in Bologna on 11th October 1970. Her experience in the field of communication began in 1990 at the Antenna 3 NordEst television company, for which she worked as a journalist until 2000. Subsequently she dealt with promotion and marketing for several companies in the Veneto. In 2003 she met Silvia Baratta, with whom she founded Gheusis in 2004.

Contact
0422 928954
alessandra@gheusis.com

CINZIA LUXARDO

Cinzia Luxardo was born in Padua on 30th January 1966. After passing her final exams at a classical secondary school, she graduated in Foreign Languages from the University of Padua. Her professional career began in Milan in the pharmaceutical sector, working in the area of medical conferences and conventions. It then continued in Padua and Treviso, organizing events and fairs, editing for the web and conducting relations with the press. In 2005 she began working for Gheusis.

Contact
0422 928954
cinzia@gheusis.com

ANNA BARBON

Anna Barbon was born in Treviso on 3rd October 1982. After taking a specialist degree in Marketing and Communication at Ca' Foscari University in Venice, she began her professional career in Vicenza organizing cultural events on behalf of local government, dealing with planning, sponsorship and relations with the press.

Contact
0422 928954
anna@gheusis.com

ALESSANDRA MORO

Alessandra Moro is Veronese, but with origins in Friuli. She was born on 17th March 1971, and after studying at a classical secondary school she graduated in Padua in Modern Letters. She has since enjoyed considerable experience in the field of communications, both in the print and television media. A freelance journalist enrolled in the order of Journalists of the Veneto, she currently works as a Press Officer as well as working for the Verona daily paper, "L'Arena", "Il Piccolo" (Trieste) and various specialist monthlies.

Contact
0422 928954
alemoro@gheusis.com

RENZA ZANIN

Renza Zanin was born in Conegliano on 8th March 1984. After graduating from the University of Bologna in 2008 with a Master’s Degree in Public, Social and Political Communication Sciences, she began her professional career in this field in Spain, dealing with intra-corporate and corporate crisis communications. On her return to Italy she began working with Gheusis, cultivating her passion for writing.

Contact
renza@gheusis.com